On behalf of Mobil 1, the official motor oil of Porsche, our team was asked to design a full-funnel marketing campaign to celebrate Porsche's 70th Anniversary. We named this 'Protecting History'.
I led the art direction and execution of Protecting History, which included the campaign aesthetic, app and web design, multiple custom illustrations, event space design, and physical asset design and production.
Web
Both mobile as well as desktop Pages were created for the customer facing activation.
We developed a website to serve as the baseline for the Protecting History campaign, housing all of our video assets, partnership information, and owner kit submission pages. I designed all UX elements of this website, which you can explore at the link below.
Our team developed limited-edition kits exclusively for Porsche owners. I led the design of all items in this kit, which featured custom campaign packaging, two different custom t-hirts and a collectible engraved fuel bib.
ON SITE
Our Protecting History campaign concluded with an in-person celebration of Porsche at an event called Rennsport Reunion. Mobil 1 secured an event space at Rennsport, and I led the conceptualization, development, and creation of all creative elements in this event space. This included pre-event illustrations to model the space (top left, right), and development of signage and custom giveaways that were the feature of the space.
