The Mobil 1 Twelve Hours of Sebring is home to some of the greatest triumphs in the storied history of Corvette Racing and Porsche Motorsport. 2019 served as the 50th anniversary of IMSA
To pay homage to our partners, our team created a design inspired by Sebring racing programs of yesteryear to celebrate the champions of tomorrow. I led the art direction of this design, and it was carried throughout web, digital, and printed assets.
With Mobil 1 as the presenting sponsor, I led art direction and created custom art illustrations for the most anticipated stops on the tour.
To capture low-funnel audiences, we designed a data capturing app for iOS platforms. We translated our campaign design to this iOS app for both iPad and iPhone. I led the UX design of these apps, which reflected our wider Sebring aesthetic.
