The Hot Wheels Legends Tour was created in partnership with Mattel, Walmart, and Mobil 1 to bring the most unique cars and car builders together for car shows across the country.
With Mobil 1 as the presenting sponsor, I led art direction and created custom art illustrations for the most anticipated stops on the tour.
Custom illustrations feature two generations of the Chevrolet Camaro racing against one another on Hot Wheels tracks across the country. Posters highlight B2B relationships with Mobil 1, General Motors, Porsche, and more. The completed set (five in total) tells the story of a long-standing partnership between Mobil 1, Chevrolet, and Hot Wheels.
Mobil 1 had a prominent physical presence at each Tour stop, allowing fans to take home a limited-edition poster, and register to win a Chevrolet Camaro Hot Wheels Edition through an online portal.
